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Retailing management


Retailing Management by Levy and Weitz maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management

Retailing management
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The objective of this course is to give you both strategic and operational perspectives on retail design and management. The strategic perspective applies the basic paradigm of marketing to a retailing context. The operational perspective builds on this by studying

The relationship marketing approach and strategies in retailing management to constitute customer and brand loyalty
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Nowadays it is unavoidable for companies to create customer and brand satisfaction. The economic crisis and decreasing purchase potential enforced companies to develop new marketing strategies. In this context the concept of relationship marketing comes to the foreThis article contains a summary of retailing management research and theory development activity for the peroid 1974 through early 1984. The sources used for the survey were five leading marketing journals. Shortages and surpluses are identified and the authors suggest

Customer experience management in retailing
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Survival of fittest fastest is the mantra of todays business game. To compete successfully in this business era, the retailer must focus on the customers buying experience. To manage a customers experience, retailers should understand what customer experience actually

e- Retailing Management : analysing the Spanish e-consumers behaviour
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This article analyses various elements that influence the purchasing behaviour of online consumers. These elements include the aesthetic aspects of a website and the interactive processes that take place at the time of purchase. The study analyses the expectations and

RFID in retailing and customer relationship management
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Abstract Radio Frequency Identification (RFID) is a hot topic in retail supply chainmanagement [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts that the true benefits of RFID for retailers will be in enhanced marketing opportunities [Sharpless 2005]

Food retailing consolidation: implications for supply chain management practices
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In recent years, the food retailing industry has of the top four and eight retailers remained fairly undergone unprecedented reorganization through stable through 1996. There was little change in the mergers and acquisitions among its largest firms. top four, eight, and 20

Human resource management practices in organized retailing -a study of select retailers
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Retailing displayed its significance in India‟ s market with tremendous contribution to the Indian economy. The development in the organized retail sector has showed the perfect platform to the Indian companies to enter into this sector. The entry of global players in

Advanced technologies management for retailing : frameworks and cases
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This chapter discusses three main objectives:(1) the contribution to the body of literature of consumer behaviour demonstrating that consumer groups knowledge (ie, two-person dyads, families, peer or friendship groups, teams, and other social units) is relevant for study

Inventory management practices among Malaysian micro retailing enterprises
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Inventory management represents a key success factor that shows how efficient a company is controlling its inventories. However, there is little information on inventory management practice in a small business setting. Therefore, this study examines the current state of

Analytical customer relationship management in retailing supported by data mining techniques
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Customer relationship management (CRM) has never been as relevant for organizations as it is nowadays. The competitive environment in which companies operate is forcing companies to adopt customer centered strategies. In addition, the technologic devolvement

Customer experience management in retailing : communication and promotion
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Communication and promotion decisions form the heart of retailer customer experiencemanagement strategy. In this review paper, we address two key questions from a retailers perspective:(1) what have we learned from prior research about promotion, advertising, and

effect of knowledge of inventory management in the relationship between inventory management practices and performance: The case of micro retailing
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The adoption of systematic inventory management practices (IMPs) is a critical success factor for businesses in a retailing industry. Nevertheless, there is lack of thorough understanding in the field of inventory management within a micro business setting. Thus

Supply chain management practices in retailing : a consumer perception study in Varanasi region
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Retailing in the Western world is mature, saturated and subjected to intense competition. Growth and survival in todays retail world totally depends on sustainable competitive advantage and developing a sustainable competitive advantage requires serious

Fast retailing : an analysis of FDI and supply chain management in fashion retailing
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Abstract Some recent studies show cases of business expanding in foreign countries that do not go through the development process. These companies are said to be born global . Why do these companies choose to operate in a foreign country before developing in a

Service quality management in retailing : theory and empirical analysis of customer satisfaction with checkout services
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This study aims to clarify the service attributes that are important to the customer at a supermarket checkout, and the levels of service attributes that are the most desirable from the customers perspective. In this study, using a questionnaire survey on checkout services

GAMIFICATION METHOD IN TEACHING AND LEARNING: A CASE OF RETAILING MANAGEMENT SUBJECT
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Currently, the use of gamification element in teaching and learning has become dominant. Generation Y students are more receptive to this technique as it is easier for them to grasp the information either inside or outside of the classrooms. With regards to this, a research on

ID NO. UMK 016 TOPIC: Gamification Method in Teaching and Learning Retailing Management Subject
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Nowadays, the use of gamification element in teaching and learning has become prevalent. Generation Y students are more receptive to this technique as it is easier for them to grasp the information either inside or outside of the classrooms. Due to this, a research on

A literature review on management of supply and distribution in the UK Online grocery retailing : a resource-based view
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Although much has been discovered about online grocery retailing of Asda, Sainsburys, Tesco and Waitrose (ASTW) in the UK; research that provides a resource-based view (RBV) of stores and managerial capabilities advantages in supporting supply and distribution

The Significance of Strategic Service Innovation Management in Retailing
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Innovation is the key to the creation of a sustainable competitive advantage in most industries. Since costs and cost reductions play an important role in service management , the service innovation process must be discussed from a service operations point of view