3G in India -forecasting and prediction
3G, processor of 2G services, is a family of standards for mobile telecommunications defined by the International Telecommunication Union . 3G services include wide-area wireless voice telephone, video calls, and wireless data, all in a mobile environment. It allows simultaneous use of speech and data services and higher data rates.3G is defined to facilitate growth, increased bandwidth and support more diverse applications. The focus of this study is to examine the factors affecting the adoption of 3G services among Indian people. The study adopts the revised Technology Acceptance Model by adding five antecedents-perceived risks, cost of adoption, perceived service quality, subjective norms, and perceived lack of knowledge. Data have collected from more than 400 school/college/Institution students & employees of various Government/Private sectors using interviews & various convenience sampling procedures and analyzed using MS excel and MATLAB. Result shows that perceived usefulness has the most significant influence on attitude towards using 3G services, which is consistent with prior studies. Of the five antecedents, perceived risk and cost of adoption are found to be significantly influencing attitude towards use. The outcome of this study would be beneficial to private and public telecommunication organizations, various service providers, business community, banking services and people of India. Research findings and suggestions for future research are also discussed.
3G, processor of 2G services, is a family of standards for mobile telecommunications defined by the International Telecommunication Union.3G services include wide-area wireless voice telephone, video calls, and wireless data, all in a mobile environment. It allows simultaneous use of speech and data services and higher data rates.3G is defined to facilitate growth, increased bandwidth and support more diverse applications. These applications are mainly made possible due to the enhanced data rates as a result of the 2-8MBPS bandwidth availabilities. Some of the applications are (1) Mobile TV – Due to the high data transfer rate being offered due to 3G, TV can be viewed on Mobile Phones. For this have to tie up with a service provider, through which the content can be accessed. For example Apalaya for BSNL(India); (2) Video Conferencing – One can conduct a video conferencing through mobile using the available network. All this is feasible due to the enhanced bandwidth of 2 MBPS; (3) Tele-medicine – This is an extended feature of video conferencing where a remote person can be given attention by a doctor located at a distant place (4) Location Based Services – These are some services which we can access on the dependence of the service provider. Some of the examples are weather updates, live road traffic view, vehicle tracking etc; (5) Video on Demand – People can view videos on demand from their service provider. For providing this service the service provider should have collaborations with content providers For example Perceptknorigin (India). This is again possible due to high buffering speed possible due to the 3G network. India’s population is around 1.17 billion people and 72.2 % of the population lives in villages. Population under poverty line is 22%. Population under 0-14 , 15-64 and 65+ years are 30.8%, 64.3 % and 4.9% respectively. Literacy rate is 61%.In India one out of 14000 is going for higher education. Working population of India is 699.9 million. At the end of 2009, the total number of mobile users in India will be more than 500 million . In India, there are two telecom operators who provide 3G service at present-MTNL and BSNL. MTNL is targeting four field jumps in its 3G mobile subscriber base to 6 laks by March 2010 in Mumbai and Delhi. Also, BSNL launched 3G service on Feb.27 in 70 cities of India. Initially launch of 3G services in India was welcomed by every mobile phone enthusiast. But immediately security concerns were raised about 3G services. For example, data transfers and voice calls were encoded but it can not be decoded on real time basis. Security agencies were serious about it and working on it. The adoption of 3G in all over India is growing slowly but steadily. We know that 3G services have already become popular in Japan, UK, Hong Kong, Australia, Sweden and Denmark etc